The Seed
Food shortage, soil pollution, mass population, arable land scarcity etc, everything was just other people’s stories until a seed of inspiration began to root in the heart of our two founders.
Concerning about future food sustainability, Ben and Kee Hong began to see the potential of urban farming that could significantly complement the conventional farming especially in the urban areas. Ben is the one being passionate towards green plants since young, while Kee Hong is the one with plant biotechnology academic background.
Hence, what idea turned out to be a reality is predictable here.
Concerning about future food sustainability, Ben and Kee Hong began to see the potential of urban farming that could significantly complement the conventional farming especially in the urban areas. Ben is the one being passionate towards green plants since young, while Kee Hong is the one with plant biotechnology academic background.
Hence, what idea turned out to be a reality is predictable here.
The Germination
They aspired to be an entrepreneurial farmer to revolutionise the farming industry in Malaysia.
Why they wanted to do so?
Being ones who have always cared for family’s health especially their young ones, they were looking for healthy vegetables that could be eaten safely- free from herbicides, pesticides and additives.
They came out with an alternative- hydroponics indoor farming and there began their research, brainstorming as well as hands-on workout.
Why they wanted to do so?
Being ones who have always cared for family’s health especially their young ones, they were looking for healthy vegetables that could be eaten safely- free from herbicides, pesticides and additives.
They came out with an alternative- hydroponics indoor farming and there began their research, brainstorming as well as hands-on workout.
The Harvest
After all the rough winds and storms, like finally…
All their hard work was paid off with the setup of the first lab in Ipoh, followed by the existence of Hydrofresh, where one day farm-to-market is made possible today.
All their hard work was paid off with the setup of the first lab in Ipoh, followed by the existence of Hydrofresh, where one day farm-to-market is made possible today.
The Hydrofresh
“Hydro” is the foundation of our unique hydroponics method, while “fresh” is our key value and commitment to every families, customers, consumers and community.
Hydrofresh aims to be the highest safety standard and benchmark for fresh produce.
As for now, our team is constantly embracing improvement to serve the best soil-free and pesticides-free vegetables- not just fresher but also tastier for our consumers. Why? Because we are consumers too.
Hydrofresh aims to be the highest safety standard and benchmark for fresh produce.
As for now, our team is constantly embracing improvement to serve the best soil-free and pesticides-free vegetables- not just fresher but also tastier for our consumers. Why? Because we are consumers too.
